ABOUT

ASSOCIATED FIRE PROTECTION

OUR COMPANY HISTORY

Associated Fire Protection’s long history is closely connected to the company’s business philosophy of forming long-term relationships with our customers.

  1. AFP founded in 1947

    Associated Fire Protection was started by John Straten in 1947.

    Mr. Straten immigrated to the United States from Germany in the 1920s. In 1941, he was employed by the Walter Kidde Company as a sales engineer. He was given the opportunity to become an independent distributor of Kidde products in 1947 and was assigned Passaic and Bergen Counties in New Jersey as his sales territories.

  2. Roland Straten becomes President

    After Mr. Straten’s death in 1969, his son Roland took over operation of the company in 1971. Under Roland’s leadership, the company continued to grow, adding numerous customers, employees and expanding the company’s fleet of service vehicles.

  3. Paterson facility constructed

    In 1986, the present 14,000 square foot warehouse and office complex was built at 100 Jackson Street, Paterson. The facility was designed from the ground up to house a fire equipment distributor and to host the most modern equipment available. Today, the site continues to fully provide for the fire protection needs of AFP’s customers.

  4. AFP enters sprinkler business

    In 1987, the company entered the sprinkler business to become one of the few companies in the New York Metro area that could engineer, install, and maintain fire alarms, sprinkler systems, clean agent fire suppression systems, and portable fire extinguishers.

  5. Expansion to New York & Central New Jersey

    In the early 2000’s, the company continued to expand and opened additional offices in New York and Manalapan, NJ.

  6. Brett Straten becomes President & CEO

    In 2008, Roland’s son, Brett, became President & CEO of AFP. Before becoming President, Brett served in many different roles within the company including working as a field technician, marketing and sales associate and Service Manager. Prior to joining AFP, Brett worked for the internet start up ScreamingMedia and the advertising agency McCann.


  7. AFP expands service to Southern NJ

    In 2016, AFP added an additional location in Southern NJ with the acquisition of Eastern Fire, becoming one of the only fire protection companies to have 3 service locations in the state of NJ.

  8. Continuing to service 4,000+ customers

    Today, AFP has grown to 100 employees and services over 4,000 customers in New Jersey, the metro New York area and Utah.

Committed to the Fire Protection Community

AFP is actively involved in a number of national recognized fire protection associations.  Our engagement with these associations ensures we maintain up-to-date with the most current legislation, codes and industry trends.

OUR MISSION

Create Safe Environments.

OUR VISION

AFP provides innovative building protection and safety solutions for our customers and community. We are known and respected for our quality, integrity and expertise. Customers will use us when they want the job done right. Suppliers will turn to us when they want their product represented in an expert and professional manner.

CORE VALUES

Our culture is founded on core values that empower our employees to deliver superior service to our customers. We are recognized as a great place to work and a leader in our community.


Integrity

We practice the highest ethical standards and honor our commitments. We are accountable and take personal responsibility for our own actions.


Honesty

We are honest and truthful in all that we do and build strong, trusted relationships by communicating openly. We are self-aware and thus mindful of our actions.


Respect

We respect others and act in a manner so that others will respect us. We trust in, rely on, and support one another. We value diverse perspectives and create an inclusive environment.


Positive Attitude

We demonstrate a positive, can-do attitude where we care about relationships with our co-workers, customers and community.


Teamwork

We are team players. We understand our success is tied to those around us, and work to create an environment where teams can flourish and succeed.


Self-Reliance

We are self-reliant. We look to build our own solutions rather than relying on others.


Quality

We deliver quality products and services and look for continuous improvement to exceed our customers’ expectations.


Trusted Relationships

We are dedicated to forming trusted and lasting relationships with our customers, vendors and co-workers.

OUR VENDORS

Associated Fire Protection is proud to partner with a number of leading fire protection manufacturers.

 

CONTACT


Associated Fire Protection, Inc.
100 Jackson Street
Paterson, NJ 07501
Tel:  (855) 277-3940
Fax: (973) 684-4511
Email: info@associatedfire.com




100 Jackson St

Paterson, NJ 07501

(973) 684-7250

Office opens at 8:00 AM
Retail Store/Warehouse Hours:
Monday – Friday: 8:00 AM – 4:30 PM
View map

253 Park Ave

Manalapan Twp, NJ 07726

(732) 651-2777

Opens at 7:30 AM
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1041 Glassboro Road, Suite C-6

Williamstown, NJ 08094

(856) 262-0773

Opens at 8:00 AM
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New York, NY 10014

(212) 684-7250

 

Newburgh, NY 12550

(845) 725-7766

 

933 West Margaret Avenue

Salt Lake City, UT 84104

(801) 973-4306

Opens at 8:30 AM
View map

100 Jackson St

Paterson, NJ 07501

(973) 684-7250

Office opens at 8:00 AM
Retail Store/Warehouse Hours:
Monday – Friday, 8:00 AM – 4:30 PM
View map

253 Park Ave

Manalapan Twp, NJ 07726

(732) 651-2777

Opens at 7:30 AM
View Map

1041 Glassboro Road, Suite C-6

Williamstown, NJ 08094

(856) 262-0773

Opens at 8:00 AM
View Map

New York, NY 10014

(212) 684-7250

 

Newburgh, NY 12550

(845) 725-7766

 

933 West Margaret Avenue

Salt Lake City, UT 84104

(801) 973-4306

Opens at 8:30 AM
View map

Proudly serving over 4,000 customers

With over 4,000 customers in many industry sectors, AFP has worked on projects covering all aspects of fire protection.

LEARN MORE

CAREERS

We believe that our employees are our greatest asset. We strive to be known as a great place to work with a culture and work environment that enables our employees to deliver exceptional products and services to our customers and support our community.

Interested in joining our amazing team of professionals? Inquire below or submit a resume to one of our job openings.

General Description:

Manage service an individual Service Team to ensure work is completed in a timely manner and within pre-established key performance indicators (targets). Work involves considerable internal and external contacts, access to confidential information and administration of department policies and procedures. Independent judgment and initiative must be frequently exercised.


Job Specific Functions:

  • Manage and supervise direct reporting staff (both office and field personnel) in the assigned team according to company policy.
  • Serve as an emergency service manager.
  • Responsible for team budget management.
  • Responsible for making recommendations for staff hiring, training, discipline, supervision and termination decisions.
  • Monitor staff performance including performance reviews.
  • Manage team work order list to ensure that inspection and repair work orders are completed in a timely and efficient manner and that all jobs meet AFP's quality standards.
  • Review work orders with the Field Team Leader to ensure proper material is pulled, work orders are within budget and appropriate resources are scheduled.
  • Enter and review time sheets for technicians.
  • Assist and attend monthly field technician meetings, which include training sessions.
  • Assist technicians by providing information, guidance, paperwork, reports as needed.
  • Assist customers with their technical needs and ensure all inquiries and complaints are handled.
  • Assist in monthly close out procedures and preparation of management reports.
  • Perform periodic field inspections to assure quality of work.

General Functions:

  • Communicate effectively with customers as needed.
  • Communicate effectively and work effectively with coworkers.
  • Keep appointments and show up to work on time.
  • Attitude and actions are in line with company’s mission, quality, vision and values, and cultural statements.
  • Show initiative by sharing ideas that may increase company profitability and help the company reach its goals.

Additional Requirements/Experience:

  • Experience working in the fire protection or construction field is preferred.
  • Ability to make sound decisions. This may include making on-the-spot decisions.
  • Must be able to perform simple tasks independently after being given assignments.
  • Excellent Customer Service skills are required.
  • Excellent computer skills are required.
  • Excellent time management skills are required.
  • Well organized, self motivated, flexible and a team player.
  • Attitude and actions are in line with the company’s mission statement, vision and values.
  • Must be able to understand and comply with the company’s safety and employment policies.
  • The position has frequent periods of stress. Ability to work in a fast-paced environment and under pressure as needed.

Associated Fire Protection is an Equal Opportunity Employer and we are dedicated to ensuring that all personnel decisions are in accordance with the principles of Equal Employment Opportunity. All applicants will be pre-screened according to company policy.

General Description:

Primary duty is to be regularly engaged, on a daily basis, in developing new customers and meeting with new and existing customers at their businesses to produce sales for the company. Outside Sales employees are expected to spend the majority of their time performing this duty. Work involves considerable external contacts, access to confidential information and administration of department policies and procedures. Independent judgment and initiative must be exercised.


Job Specific Functions:

  • Answer customer inquiries
  • Satisfy requests for quote by providing proposals and quotations to solve customer problems.
  • Process sales and obtaining orders or contracts for services.
  • Develop and maintain long-term relationships with customers through Customer Relationship Management, which involves regular face-to-face meetings with clients at their business locations.
  • Perform cold calls.
  • Perform site inspections if installation and repairs as part of sales process.
  • Estimate jobs.
  • Follow-up on leads and proposals.
  • Follow-up on quote and contract renewal.
  • Enter workorders, ensure proper time and material is listed.
  • Meet monthly sales goals.
  • Track sales progress and use historical company data to continually increase sales.
  • Assist in all sales functions as needed.
  • Perform periodic field inspections to assure quality of work.
  • Prepare quotes for maintenance contracts and system repairs.
  • Prepare quotes for sales of equipment.
  • Assist in the planning and implementation of sales campaigns.

General Functions:

  • Communicate effectively with customers as needed.
  • Communicate effectively and work effectively with coworkers.
  • Keep appointments and show up to work on time.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Show initiative by sharing ideas that may increase company profitability and help the company reach its goals.
  • Communicate effectively with customers as needed.
  • Communicate effectively and work effectively with coworkers.
  • Keep appointments and show up to work on time.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Show initiative by sharing ideas that may increase company profitability and help the company reach its goals.

Additional Requirements/Experience including but not limited to:

  • Experience selling fire protection services and equipment preferred.
  • Valid drivers license.
  • Excellent Customer Service skills are required.
  • Excellent computer skills are required.
  • Sufficient knowledge of management techniques and best practices.
  • Ability to meet sales targets and production goals.
  • Familiar with industry’s rules and regulations.
  • Ability to travel.
  • Ability to make sound decisions. This may include making on-the-spot decisions.
  • The position has frequent periods of stress.
  • Ability to work in a fast-paced environment and under pressure as needed.

Associated Fire Protection is an Equal Opportunity Employer and we are dedicated to ensuring that all personnel decisions are in accordance with the principles of Equal Employment Opportunity. All applicants will be pre-screened according to company policy.

General Description:

Assists in the management of the company’s Installation process, which is an important source of company revenue and profit. Work includes but not limited to performing administrative, supervisory and complex clerical work. Provide quality installations in a prompt, cost efficient manner and maintain close communication with customers throughout all stages of projects. Responsible for achievements of the Installation departments productivity and quality goals. Work involves considerable internal and external contacts, access to confidential information and administration of department policies and procedures. Independent judgment and initiative must be exercised.


Job Specific Functions:

  • Responsible for budget management.
  • Manage monthly close out procedures and preparation of management reports.
  • Assist in the preparation of the company budget.
  • Monitor and develop monthly reports of revenues and expenditures for projects.
  • Book new jobs and review contracts with Sales and Engineering.
  • Coordinate with Engineering to review design plans with field technicians and to obtain permit approvals.
  • Review and coordinate material and equipment requirements and costs with purchasing and warehouse.
  • Qualify subcontractors whenever necessary.
  • Coordinate scheduling with customers.
  • Perform periodic field inspections to assure quality of installation and adherence to design plans.
  • Do job costing and profit analysis and prepare monthly closeout reports.
  • Turn over completed projects to System Service Maintenance Agreement team for contract follow-up.
  • Maintain close customer contact throughout all phases of projects.
  • Run certified payroll for prevailing wage jobs.
  • Invoice jobs and assist in collecting money due.
  • Assist with Engineering functions as needed.

General Functions:

  • Communicate effectively with customers as needed.
  • Communicate effectively and work effectively with coworkers.
  • Keep appointments and show up to work on time.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Show initiative by sharing ideas that may increase company profitability and help the company reach its goals.

Additional Requirements/Experience including but not limited to

  • Experience working in the fire protection or construction field is preferred.
  • Ability to make sound decisions. This may include making on-the-spot decisions.
  • Must be able to perform simple tasks independently after being given assignments.
  • Excellent Customer Service skills are required.
  • Excellent computer skills are required.
  • Excellent time management skills are required.
  • Well organized, self motivated, flexible and a team player.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Must be able to understand and comply with the company’s safety and employment policies.
  • The position has frequent periods of stress. Ability to work in a fast-aced environment and under pressure as needed.

Associated Fire Protection is an Equal Opportunity Employer and we are dedicated to ensuring that all personnel decisions are in accordance with the principles of Equal Employment Opportunity. All applicants will be pre-screened according to company policy.

General Description:

Supports the company by performing installations, testing, repair, inspection and maintenance of fire protection equipment.


Job Specific Functions- including but not limited to:

  • Ability to independently conduct tests, and determine whether equipment is operating as expected; troubleshooting skills; equipment maintenance; repairing; installation; communication skills; critical thinking skills; active learning skills; time management; computer skills.

General Functions:

  • Communicate effectively with customers as needed.
  • Communicate effectively and work effectively with coworkers.
  • Keep appointments and show up to work on time.
  • Attitude and actions are in line with company’s mission, quality, vision and values, and cultural statements.
  • Show initiative by sharing ideas that may increase company profitability and help the company reach its goals.

Physical Requirements- including but not limited to:

  • Manual dexterity and strength sufficient to operate tools and machinery necessary for the job.
  • Sufficient physical strength to lift and manipulate valves, cylinders up to 50lbs, piping and any other material necessary for the job.
  • Sufficient physical agility to work in awkward places and from ladders or scaffolding as required by particular job.
  • Must be able to stand, bend, crouch and climb.
  • Must be able to use ladders and perform various types of manual labor.
  • Ability to lift and move heavy equipment.
  • Must be able to walk for long periods of time.
  • Must be able to walk and carry heavy material for long periods of time.

Additional Requirements/Experience- including but not limited to:

  • Experience working with fire protection and suppression equipment is required.
  • Must be able to perform simple tasks independently after being given assignments.
  • Customer service skills.
  • Computer literate.
  • Well organized, self motivated, flexible and a team player.
  • Valid drivers license.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Must be able to understand and comply with the company’s safety and employment policies.
  • Must be able to work flexible hours and overtime as needed.
  • Emergency Service shifts are a requirement for this job.

Associated Fire Protection is an Equal Opportunity Employer and we are dedicated to ensuring that all personnel decisions are in accordance with the principles of Equal Employment Opportunity. All applicants will be pre-screened according to company policy.

General Description:

Supports the company by performing installation, testing, repair, inspection and maintenance of a variety of sprinkler and clean agent fire suppression systems for new construction or maintenance. Apply knowledge of system operation and follow blueprints.


Job Specific Functions:

  • Assist with servicing, inspecting, repairing and installing all types of fire protection equipment.
  • Pull job material requirements as required.
  • Bend, cut, shape, fabricate and install pipe according to job specifications.
  • Set up and operate various pipe cutting, bending, and threading machinery.
  • Complete inspection reports and other work orders and submit on a timely basis
  • Interact with customers on the job
  • Generate new revenue by submitting leads through the yellow card program

General Functions:

  • Generate new revenue by submitting leads through the yellow card program
  • Communicate effectively with customers as needed.
  • Communicate effectively and work effectively with coworkers.
  • Keep appointments and show up to work on time.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Show initiative by sharing ideas that may increase company profitability and help the company reach its goals.

Experience and Education:

  • Entry level position, experience working with fire protection preferred
  • Must be able to perform simple tasks independently after being given assignments.
  • Ability to read plans
  • Customer service skills
  • Computer literate
  • Well organized, self motivated, flexible and a team player

Physical Requirements

  • Manual dexterity and strength sufficient to operate tools and machinery necessary for the job.
  • Sufficient physical strength to lift and manipulate valves, cylinders, piping and any other material necessary for the job.
  • Sufficient physical agility to work in awkward places and from ladders or scaffolding as required by particular job.
  • Must be able to stand, crouch and climb to use ladders and perform various types of manual labor.
  • Ability to lift and move heavy equipment.

Associated Fire Protection is an Equal Opportunity Employer and we are dedicated to ensuring that all personnel decisions are in accordance with the principles of Equal Employment Opportunity. All applicants will be pre-screened according to company policy.

General Description:

Supports the company by performing installations, testing, repair, inspection and maintenance of fire protection equipment.


Job Specific Functions- including but not limited to:

  • Ability to independently conduct tests, and determine whether equipment is operating as expected; troubleshooting skills; equipment maintenance; repairing; installation; communication skills; critical thinking skills; active learning skills; time management; computer skills.

General Functions:

  • Communicate effectively with customers as needed.
  • Communicate effectively and work effectively with coworkers.
  • Keep appointments and show up to work on time.
  • Attitude and actions are in line with company’s mission, quality, vision and values, and cultural statements.
  • Show initiative by sharing ideas that may increase company profitability and help the company reach its goals.

Physical Requirements- including but not limited to:

  • Manual dexterity and strength sufficient to operate tools and machinery necessary for the job.
  • Sufficient physical strength to lift and manipulate valves, cylinders up to 50lbs, piping and any other material necessary for the job.
  • Sufficient physical agility to work in awkward places and from ladders or scaffolding as required by particular job.
  • Must be able to stand, bend, crouch and climb.
  • Must be able to use ladders and perform various types of manual labor.
  • Ability to lift and move heavy equipment.
  • Must be able to walk for long periods of time.
  • Must be able to walk and carry heavy material for long periods of time.

Additional Requirements/Experience- including but not limited to:

  • Experience working with fire protection and suppression equipment is required.
  • Must be able to perform simple tasks independently after being given assignments.
  • Customer service skills.
  • Computer literate.
  • Well organized, self motivated, flexible and a team player.
  • Valid drivers license.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Must be able to understand and comply with the company’s safety and employment policies.
  • Must be able to work flexible hours and overtime as needed.
  • Emergency Service shifts are a requirement for this job.

Associated Fire Protection is an Equal Opportunity Employer and we are dedicated to ensuring that all personnel decisions are in accordance with the principles of Equal Employment Opportunity. All applicants will be pre-screened according to company policy.

General Description:

Supports the company by assisting in installation, testing, repair, inspection and maintenance fire alarms and various fire protection equipment and systems.


Job Specific Functions:

  • Generate revenue through performing testing and inspecting and assisting with, repairs, service, maintenance and installation of Fire Alarms, all other types of fire protection equipment as needed.
  • Pull job material requirements as required.
  • Complete inspection reports and other work orders and submit on a timely basis.
  • Interact with customers on the job.
  • Follow safety procedures, ensure all work is being done in accordance with safety, policy and procedures, and code compliance.
  • Ability to effectively communicate with others both verbally and in writing.
  • Ability to work well with others.
  • Ability to work emergency serviced hours required.
  • Ability to meet scheduled appointments and show up to work on time.

Skills:

  • Ability to independently conduct tests, and determine whether equipment is operating as expected; troubleshooting skills; equipment maintenance; repairing; installation; communication skills; critical thinking skills; active learning skills; time management; computer skills.

Required Licenses:

  • Drivers license required.
  • Ability to procure applicable licenses and certificates including but not limited to NYC Certificate of Fitness.

Physical Requirements- including but not limited to:

  • Manual dexterity and strength sufficient to operate tools and machinery necessary for the job.
  • Sufficient physical strength to lift and manipulate valves, cylinders up to 50lbs, piping and any other material necessary for the job.
  • Sufficient physical agility to work in awkward places and from ladders or scaffolding as required by particular job.
  • Must be able to stand, bend, crouch and climb.
  • Must be able to use ladders and perform various types of manual labor.
  • Ability to lift and move heavy equipment.
  • Must be able to walk for long periods of time.
  • Must be able to walk and carry heavy material for long periods of time.

Qualifications, Experience and Education- including but not limited to:

  • Electrical experience required.
  • Experience working with fire protection and suppression equipment is prefered.
  • Must be able to perform simple tasks independently after being given assignments.
  • Customer service skills.
  • Computer literate.
  • Well organized, self motivated, flexible and a team player.
  • Valid drivers license.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Must be able to understand and comply with the company’s safety and employment policies.
  • Must be able to work flexible hours and overtime as needed.
  • Emergency Service shifts are a requirement for this job.

Associated Fire Protection is an Equal Opportunity Employer and we are dedicated to ensuring that all personnel decisions are in accordance with the principles of Equal Employment Opportunity. All applicants will be pre-screened according to company policy.

General Description:

Supports the company by assisting in installation, testing, repair, inspection and maintenance of a variety of fire protection equipment and systems.


Job Specific Functions:

  • Assist with installing, servicing, inspecting, repairing all types of fire protection equipment.
  • Pull job material requirements as required.
  • Set up and operate various pipe cutting, bending, and threading machinery.
  • Complete inspection reports and other work orders and submit on a timely basis.
  • Interact with customers on the job.
  • Ability to effectively communicate with others both verbally and in writing.
  • Ability to work well with others.
  • Ability to work emergency serviced hours required.

Skills:

  • Ability to independently conduct tests, and determine whether equipment is operating as expected; troubleshooting skills; equipment maintenance; repairing; installation; communication skills; critical thinking skills; active learning skills; time management; computer skills.

Required Licenses:

  • Drivers license required.
  • Drivers license
  • Ability to procure applicable NYC COF within first 60 days of hire.

Physical Requirements- including but not limited to:

  • Manual dexterity and strength sufficient to operate tools and machinery necessary for the job.
  • Sufficient physical strength to lift and manipulate valves, cylinders up to 50lbs, piping and any other material necessary for the job.
  • Sufficient physical agility to work in awkward places and from ladders or scaffolding as required by particular job.
  • Must be able to stand, bend, crouch and climb.
  • Must be able to use ladders and perform various types of manual labor.
  • Ability to lift and move heavy equipment.
  • Must be able to walk for long periods of time.
  • Must be able to walk and carry heavy material for long periods of time.

Qualifications, Experience and Education- including but not limited to:

  • Experience working with fire protection and suppression equipment is required.
  • Must be able to perform simple tasks independently after being given assignments.
  • Customer service skills.
  • Computer literate.
  • Well organized, self motivated, flexible and a team player.
  • Valid drivers license.
  • Attitude and actions are in line with company’s mission statement, vision and values.
  • Must be able to understand and comply with the company’s safety and employment policies.
  • Must be able to work flexible hours and overtime as needed.
  • Emergency Service shifts are a requirement for this job.

Associated Fire Protection is an Equal Opportunity Employer and we are dedicated to ensuring that all personnel decisions are in accordance with the principles of Equal Employment Opportunity. All applicants will be pre-screened according to company policy.


We are always interested in qualified applicants for the following positions: Fire Protection Sales and Fire Protection Technician (Fire Alarm & Sprinkler). Submit an email with your interest and qualifications by selecting the inquire button below.

INQUIRE