ABOUT
ASSOCIATED FIRE PROTECTION
OUR COMPANY HISTORY
Associated Fire Protection’s long history is closely connected to the company’s business philosophy of forming long-term relationships with our customers.
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AFP founded in 1947
Associated Fire Protection was started by John Straten in 1947.
Mr. Straten immigrated to the United States from Germany in the 1920s. In 1941, he was employed by the Walter Kidde Company as a sales engineer. He was given the opportunity to become an independent distributor of Kidde products in 1947 and was assigned Passaic and Bergen Counties in New Jersey as his sales territories.
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Roland Straten becomes President
After Mr. Straten’s death in 1969, his son Roland took over operation of the company in 1971. Under Roland’s leadership, the company continued to grow, adding numerous customers, employees and expanding the company’s fleet of service vehicles.
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Paterson facility constructed
In 1986, the present 14,000 square foot warehouse and office complex was built at 100 Jackson Street, Paterson. The facility was designed from the ground up to house a fire equipment distributor and to host the most modern equipment available. Today, the site continues to fully provide for the fire protection needs of AFP’s customers.
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AFP enters sprinkler business
In 1987, the company entered the sprinkler business to become one of the few companies in the New York Metro area that could engineer, install, and maintain fire alarms, sprinkler systems, clean agent fire suppression systems, and portable fire extinguishers.
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Expansion to New York & Central New Jersey
In the early 2000’s, the company continued to expand and opened additional offices in New York and Manalapan, NJ.
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Brett Straten becomes President & CEO
In 2008, Roland’s son, Brett, became President & CEO of AFP. Before becoming President, Brett served in many different roles within the company including working as a field technician, marketing and sales associate and Service Manager. Prior to joining AFP, Brett worked for the internet start up ScreamingMedia and the advertising agency McCann.
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AFP expands service to Southern NJ
In 2016, AFP added an additional location in Southern NJ with the acquisition of Eastern Fire, becoming one of the only fire protection companies to have 3 service locations in the state of NJ.
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Acquisition of Foremost Fire
Associated Fire Protection announces the acquisition of Foremost Fire, a fire protection company based in Plainfield, NJ. Founded in 1999, Foremost is a family owned and operated company that services, inspects, and installs sprinkler systems, fire pumps, fire extinguishers and fire alarms.
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Racite Fire Acquisition
Associated Fire Protection acquires Racite Fire, a family owned an operated business since 1980.
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75 years of service
AFP celebrates 75 years of service. Associated Fire Protection has grown to 150 employees and services over 4,000 customers in New Jersey, the metro New York area and Utah.
Committed to the Fire Protection Community
AFP is actively involved in a number of national recognized fire protection associations. Our engagement with these associations ensures we maintain up-to-date with the most current legislation, codes and industry trends.
OUR MISSION
Create Safe Environments.
OUR VISION
AFP provides innovative building protection and safety solutions for our customers and community. We are known and respected for our quality, integrity and expertise. Customers will use us when they want the job done right. Suppliers will turn to us when they want their product represented in an expert and professional manner.
OUR VENDORS
Associated Fire Protection is proud to partner with a number of leading fire protection manufacturers.
CORE VALUES
Our culture is founded on core values that empower our employees to deliver superior service to our customers. We are recognized as a great place to work and a leader in our community.
Integrity
We practice the highest ethical standards and honor our commitments. We are accountable and take personal responsibility for our own actions.
Honesty
Respect
We respect others and act in a manner so that others will respect us. Additionally, we trust in, rely on, and support one another. Also, we value diverse perspectives and create an inclusive environment.
Positive Attitude
We demonstrate a positive, can-do attitude where we care about relationships with our co-workers, customers and community.
Teamwork
We are team players. We understand our success is tied to those around us, and work to create an environment where teams can flourish and succeed.
Self-Reliance
We are self-reliant. We look to build our own solutions rather than relying on others.
Quality
We deliver quality products and services and look for continuous improvement to exceed our customers’ expectations.
Trusted Relationships
We are dedicated to forming trusted and lasting relationships with our customers, vendors and co-workers.
Proudly serving over 4,000 customers
With over 4,000 customers in many industry sectors, AFP has worked on projects covering all aspects of fire protection.
